Sunday, September 20, 2015

page v -- Photographers Street View

We now have our own special place on the web! See
http://www.photographersstreetview.com/

It has given me great pleasure to tour the many communities featured in the Earl J. Arnold Advertising Card Collection 1885 via Google Street View. Not only has this been both economical and environmentally responsible, it has given me an opportunity to survey the landscape at my leisure rather than zooming through town at the posted speed limit (or more).

If you can't travel everywhere you'd like, Google Street View offers armchair excursions to some unusual places right under your nose. Take a moment to look around some of the places you think you know. Move that mouse and change your perspective. If you're already there with your phone, Google sometimes offers you a choice of earlier views of the location of your choice. Find out what that building looked like before renovation. Appreciate the architecture that surrounds you. Street View is more than just a navigation tool. Photographer's Street View is a beginner's sampling of the artistic potential of this Google platform.

Google Street View permits the observer to capture variations in year and season as well as perspective. While looking for the location of Winch Brothers Boots, Shoes and Rubbers (page 28 of the Earl J. Arnold Advertising Card Collection), I couldn't resist these three variations on Boston's Matthews Street:

Geometrics
Google Street View, May 2014
(To my eye, shapes predominate here)
Centuries
Google Street View, June 2011
(The 19th or early 20th century building at center surrounded by 21st century landscape)

Lamplighters
Google Street View, June 2011
(Colors reflected in foreground street lamp)
This seems to be a theme. Street lamps are in my derivatives if I can get them.

Using Google Picassa, I have looked with a photographer's eye at Google Street View tours and have posted some of my favorites throughout the Arnold Collection. I hope you, too, will look closely when you get the chance. A showcase for Google tools, here are some of what I consider the most artistic results so far and their pages in the Collection:


Four Faces
page 31

Softened Angles
page 38
facing the location of the Domestic Office, Hartford CT

Nook in Time
page 53
(former home of Boston Branch Shoe Store)

Shadows on Summer Street
page 50
(most likely location of the Double Thread Sewing Company offices, Boston MA)
Pretty Pucky
page 58
(NYC)
Hour of the Phoenix
page 21
(Hartford)

Flavour of Crown Street
page 28
New Haven, Google Street View

rear view mirror
page 59
(reflected: former HQ of Wells, Richardson & Co. of Burlington, Vt.)

A Bristol Sky
page 88
(Bristol RI)
Moody Mills

Paisley Reflected
page 3
(Scotland, former world HQ of J&P Coats)

    

index ~       


The author of this blog has attempted to correctly apply terms and conditions to Content. These pages and associated images are being made available exclusively for use in non-commercial and non-profit study, scholarship, research, or teaching . Researchers are responsible for using these materials in accordance with Title 17 of the United States Code and any other applicable statutes. All trademarks, service marks, trade names, trade dress, product names and logos appearing on this blog are the property of their respective owners.. In the event that any Content infringes your rights or Content is not properly identified or acknowledged please email me. Thanks! 

This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record, and do not represent or in any way reflect the personal views of the author of this blog, his ancestors, or his family.

Thursday, July 2, 2015

page x -- What's all the fuss about trade cards?


Getting the word out, passing it on, leaving a message. Are we any better at this now than in previous generations?

Twenty-first century citizens travel faster than 19th century citizens. We arrive at our destinations with remarkable speed. But are those the same destinations as those we arrived at 200 years ago? And just what difference does it make how fast we get there?

A tour through the Earl J. Arnold Advertising Card Collection may reveal some answers, pique your curiosity and inspire you to take a few side trips along the way. The Collection is your tool to use as you choose.

Trade Cards were a means of advertising services. As Wikipedia explains, they were distributed in the manner business cards or appointment cards are today. You might find them at a local merchant or see an assortment at any social gathering. As a boy, Earl J. Arnold was paid 50 cents a day(!) to hand them out at fairs.

Google Image search for "trade cards"
Most cards were postcard size or less. But they were not postcards. Their popularity was based on a particular set of circumstances unique to the late 19th century.

Color was the biggest draw. All printing prior to this time had been black and white only. Color was an innovation made possible by a new printing process called lithography. Newspaper advertising was black & white. When you could find a newspaper, that is.

Those of us who remember the deluge of bulk mail advertising arriving in our mailboxes during the 20th century will find this hard to believe: "Junk mail" was unknown when these cards were popular! Much of the American population was in rural areas. Without cell phones (or any phone, actually), computers, radio, television, or regular newspaper delivery, the best way to reach customers was to put a trade card in their hand when they came to town via their horse-drawn carriages.

Trade cards rapidly faded from the scene when new communication technologies became available to advertisers.

In 2015, trade cards can be found in old scrapbooks, for sale at garage sales and on the internet. Merchants such as Ebay and Amazon sell them. Although multitudes of trade cards were issued, they are gradually becoming more difficult to find. The last of the generation that used them passed away in the late 20th century.

Fortunately, you don't have to own individual cards to appreciate them.  The Trade Card Place hosts a number of useful resources, including a list of books and articles about trade cards. In addition, the host of the site, Ben Crane, has organized a collection of trade cards by category in his online Victorian Scrapbook.

page xii
page 1

Friday, June 26, 2015

page xi -- The Burch Family Tree

updated 10 May 2016

There are a number of references to family in the Earl J. Arnold Advertising Card Collection. To minimize confusion, I have reproduced below a portion of my family tree (beginning with Thomas Burch b.1637 in Dorchester MA, off screen) as prepared by my mother, Faith Arnold Diver, Earl J. Arnold's daughter. The area of interest is highlighted.

<PREVIOUS PAGE      ~ index ~       NEXT PAGE>

Of particular interest are these notations about Earl J. Arnold's employment:

newspaper reporter:

Hartford Times
Courant
Bristol Press

public relations/publicity:

New Departure Company

Chamber of Commerce executive:

Bristol CT
Lake Worth FL
Hartford CT
Willimantic CT
Waltham MA (1929-1961)

Emma Jane Arnold (b. 1850 Bristol CT), compiler of the Arnold scrapbook, was a charter member of the Grand Army of the Republic's Women's Relief Corps.

Emma Jane's husband, Robert Earle Arnold (b. 1848 Broadalbin NY), whose career began as a clockmaker in Bristol CT, was a disabled Civil War Veteran. He served in the cavalry as a member of the 1st Connecticut Volunteers. He was later assigned to Washington DC where at some point he drove carriage for President Lincoln. After his military service, he spent some time in the Adirondack Mountains of New York State attempting to recover from a chronic lung condition. Unfortunately, he did not recover, and died when his youngest son Earl was less than a year old. Upon his death in 1885, Emma Jane began the project that would become the Earl J. Arnold Advertising Card Collection.


<PREVIOUS PAGE      ~ index ~       NEXT PAGE>


The author of this blog has attempted to correctly apply terms and conditions to Content. These pages and associated images are being made available exclusively for use in non-commercial and non-profit study, scholarship, research, or teaching . Researchers are responsible for using these materials in accordance with Title 17 of the United States Code and any other applicable statutes. All trademarks, service marks, trade names, trade dress, product names and logos appearing on this blog are the property of their respective owners.. In the event that any Content infringes your rights or Content is not properly identified or acknowledged please email me. Thanks! 


This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record, and do not represent or in any way reflect the personal views of the author of this blog, his ancestors, or his family.

page xii -- Earl Jerome Arnold, the early years

updated 10 July 2016
Earl Jerome Arnold ~1960
b1884 (Bristol CT) - d1978 (North Branford CT)
Two loving parents with a steady income and a high school diploma, these were things Earl J. Arnold lacked. His father died during Earl's first year of life and his labor was needed as soon as possible to support his family. He never graduated from high school.

Not everyone overcomes these obstacles to a successful life--even if they are the only ones. Yet, Earl did.What did Earl have going for him?

On 18 June 1880, Hobart A. Warner, Enumerator, recorded the Arnold family for the U.S. census. Earl J. Arnold's father is recorded in family records as Robert Earle Arnold, but he was known as "Earl Arnold," and that is what is recorded on his gravestone and as part of this census. I did not see a street address for the Arnolds, but I suspect it was probably Main St. Bristol CT.

1880 Census, Bristol  CT
"Arnold, Earl W,M,34 work in clock shop; Emma W,F,30 wife, keeping house; Walter, W,M,5 son, At home; Grace W,F,2, daughter At home; Ray W,M,6/12, son, At home" 
Robert Earle Arnold, aka Earl Arnold, served in the 1st Connecticut Volunteer Cavalry during the Civil War. Family records indicate he was one of the drivers of President Lincon's carriage. He died of war-related health problems when his son Earl J. Arnold was only 8 months old, leaving Emma Jane, creator of this scrapbook, with 4 children to care for.
In 1900, Albert L. Morse, Enumerator for the U.S. Census, recorded the family, then living at 241 Main St., Bristol CT as below:

1900 Census, Bristol CT
"Arnold, Emma J., Head of Household, 50, Widowed; Grace L., daughter, 22, Saleslady in Dry Goods; Ray C., son, 20, Laborer (Tinsmith); Earl J., son, 16, Salesman in Mens' Furnishings(?); Lettie D., sister-in-law, 48. At this time  son Walter was evidently not living at this address.
By 1910, Charles J. Drury, Enumerator, recorded that on the 23rd of April the Arnold living arrangements were as follows:

At 271 Main St., Emma Jane Arnold, then 59, was sharing her home with her sister-in-law Lettie (58) and her son Earl J., 25  and his wife Pansy Clow, 27. Earl's occupation then was listed as a clothing salesman while his wife was the organist at the Baptist Church. Not far away, at 281 Main St. lived Emma Jane's son Ray C., 30, with his wife Inez, 30 and their daughter Ernestine, age 2. By this time Ray was a skilled plumber.



By 1918, when Earl J. Arnold registered for the draft (above) he was living with his 67-year-old mother Emma Jane and wife Pansy at number 3 Arnold Court, one of two Bristol CT streets named after him in 1911 when he was Vice President and Treasurer of the Bristol Furniture Company, according to Streetscape, Origins of Bristol Street Names and Geographical Features by Robert Adamczyk. (The other street was Earl St.) Streetscape is available from the Bristol Historical Society.


"no.29--18939--pub. by the Aug. Schmelzer Co., Meriden, Conn."
This is probably the way things looked when Earl J. Arnold was Vice President and Treasurer of the Bristol Furniture Company.
August Schmelzer, publisher of the card above, was a prominent businessman. According to
QR code for An Historic Record and Pictorial Description of the Town of Meriden, Connecticut
Title: An Historic Record and Pictorial Description of the Town of Meriden, Connecticut: And Men who Have Made It... A Century of Meriden "The Silver City."
Authors: Charles Bancroft GillespieGeorge Munsor Curtis
Publisher: Journal Publishing Company, 1906
Original from the New York Public LibraryDigitized Feb 26, 2008
Length1226 pages; p. 488-490


"August Schmelzer, a leading German resident, manufacturer, merchant and president and treasurer of the August Schmelzer Co., was born in Werdau, Saxony, Germany in 1841 and came to this country in 1870. In 1873 he began business in this city, opening a stationery store at the corner of Pratt and East Main streets. In 1884 he purchased the trucking business of James H. Chapman, which he has continued ever since with growing success.
"He went into the coal and wood business in 1889 when he purchased the business and property of George C. Beadle, which he afterwards enlarged materially; and in 1893 purchased the land on South Colony and Cooper streets where he had constructed for him coal pockets adjoining the trade of the Consolidated railroad of 2,000 tons capacity and where 350 tons can be unloaded daily. At the coal yard is all modern machinery for cutting and splitting wood; and in the conducting of his coal business as well as other enterprises he has been assisted by his son, Edgar E. now secretary and treasurer. In 1895 he removed his stationery and periodical store to Morse & Cook's block where he added cigars nd tobacco; and in 1896 began the manufacture of cigars which he now conducts on a large scale, his factory adjoining the coal pockets. 
"Mr Schmelzer was one of the pioneers of the German-American school association, and since its organization, he has been one of the prominent members of the school board. He is also a member of Teutonia Lodge, I.O.O.F., Meriden lodge, D.O.H., Merien Turn Verein, Cosmopolitan club and the Meriden Saengerbund. And not alone as a prosperous and an energetic business man is Mr. Schmelzer well known to the public, for, with his manifold responsibilities, he has found time to devote eight years in the faithful service of the city government, six years of which he was a member of the common council. On committee work and in the council his honesty of purpose was never questioned; for it was always his aim to exercise the same business care with the city's interests that he did in conducting his own private affairs. He serves on the committee of reception and entertainment of the coming Centennial Celebration."



Google Street View cameras went by the Bristol Furniture corner in 2015. Only the angles are preserved (below).


3 Arnold Court is  a multi-family residence with a dried up lawn in September, 2007.
As he explains in his account of the origins of this scrapbook, the emphasis in his early life was on keeping the family of five together. Following the example set by their mother, Emma Jane Bailey Arnold, Earl and his three siblings worked hard at several jobs to make this happen. His brothers Walter and Ray became plumbers with well-deserved reputations as experts in their craft. His sister worked for years at A.J. Muzzy's famous store in Bristol CT.


Earl's career path was not as focused as those of his siblings. His interests were wide-ranging. For a time he worked with a friend painting houses. He had experience as a newspaper reporter, working for the Hartford Times, the Connecticut (later Hartford) Courant and the Bristol Press. Later, he handled publicity for the New Departure Co.

In 1918, at the time of his draft registration (at age 34), Earl J. Arnold was general manager of a very successful garage. The Manross Garage became widely known due to Earl's advertising efforts, as recorded in the 11 December 1918 issue of Motor World:








Of particular interest to advertising historians is the following clip:

 
 
Remind you of anything? If not, try this
"He had the ring
he had the flat
but she felt his chin
and that
was that!
Burma-Shave"

Earl excelled as a Chamber of Commerce executive. He began in Bristol CT (~1925), then worked for the Chambers in Lake Worth FL, Hartford CT and Willimantic CT. When was appointed Secretary of the Waltham MA Chamber of Commerce in 1935, one of his first tasks was to find new tenants for the Waltham Watch factory building.

I remember my grandfather as a kind and generous person whose most frequent expletive, when one was necessary, was "George!" I never knew who "George" was, but it could have been any of a number of people who opposed the prosperous future that he clearly envisioned for the communities he served. One of his favorite quotations was from Maltbie Babcock:


From 1939-40 Earl J. Arnold served as President of the New England Association of Chamber of Commerce Executives. He developed a huge network of friends in industry. Held in high esteem by his fellow Chamber executives, his work was obviously a source of great joy for him. So much so, that after he retired from the Waltham Chamber and moved to North Branford CT with his second wife, Ruth Judson Beers (m1960), Town Clerk, he continued his work as "Industrial Coordinator" for the Development & Industrial Commission of North Branford.




(to be continued...)
M Ruth Judson Beers 1960 - her death at 85 in 1977
ashes interred in Clow plot, Terryville CT

Thursday, June 25, 2015

page xiii -- Earl J. Arnold -- A Life in Public Service

updated 10 May 2016

By the time Earl J. Arnold retired in 1961, he had developed multiple connections with prominent business people across New England. The extent of this network was demonstrated by the letters saluting his service at three milestones in his career,  his 20th year recognition as Executive Secretary of the Waltham MA Chamber of Commerce in 1949, his 25th anniversary as Secretary in 1954 and his retirement ceremony in 1961.

The written remarks and testimonials for each occasion are presented below:


3 May 1949 (PDF)


3 May 1954
(the opening card was not part of the ceremony, but came along later)




--from the 1961 recognition program

snapshots from Earl J. Arnold's 1961 retirement ceremony

Ruth Beers Arnold looks on as Earl J. Arnold is congratulated on his retirement

When my family went to visit Granddad Arnold in Waltham, we would be given a tour of all the latest developments along Route 128. I remember that new electronics firms were cheered, while trucking companies were discussed with a good deal less enthusiasm. All industries were set back from the road in what was then a park-like setting.

No doubt Earl J. Arnold would have approved of this factory design along Route 128 in Waltham.
-Google Street View, Oct 2013-

"The Past, in Color" -- page xiv

updated 26 June 2015

The Earl J. Arnold Advertising Card Collection was written up in the regional press long before its publication on the internet. The most comprehensive discussion was found in the publication reproduced below, George L. Moore, editor.








The friendship between Earl J. Arnold and George L. Moore was long-standing, as evidenced by this letter of commendation penned years before the above article appeared in Food Marketing in New England. This image is from the PDF of  the 1961 ceremony found on page xiii.

Permission to reproduce this article in full is pending from Ahold USA, believed to be the current copyright holder for Food Marketing in New England.

page xv
page 1