Friday, March 13, 2015

page 191 -- Hoyt's German Cologne, Hartford monument, Armour & Company, JR Mitchell & Son

updated 26 February 2017
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Added to the Arnold Collection is a complete copy of the torn card in the original Arnold scrapbook. (Reverse below)




The above two images are generic cut-outs.
These die cuts were sometimes sold or given away
to victorian scrapbook enthusiasts.
The above victorian die cuts were processed in Picasa to yield very different results. These variations are fairly easy to apply once you become familiar with Picasa or a similar photo processing program. In 2016, there are several useful photo processing programs available. The variations above are provided here as a demonstration. Try this for yourself! The Arnold scrapbook contents are in the public domain. You may clip, save and manipulate images as you please for whatever purpose you have in mind.  Please credit the Collection as the source of the original image.

See also Cliff and Linda Hoyt's page on E.W. Hoyt, its history, many
of its trade card designs, containers and means of distribution. Thanks, Cliff & Linda & Simon Hoyt!

The Center for Lowell History notes that "On Andover Street in Lowell, Massachusetts, two grand homes, each a mirror image of the other, stand as visible testimony to the love and affection between two life-long friends - Eli Hoyt and Freeman Shedd." It was due to the talents of these two men that Hoyt's German Cologne became a successful business enterprise. It is likely Freeman Shedd designed the trade card above. This turned out to be one of the first and best trade card promotions ever. The cards, of various designs, were saturated with the product. Who could resist?!

A brief history of the business and friendship is presented by Helene Desjarlais in the online booklet:

Click here to read the entire booklet.
From the booklet:

"Eli W. Hoyt was born in Alexandria, New York, September 5, 1838 and began working for E. A. Staniels when he was fourteen.  He was later taken on as a partner and, upon the death of Staniels in 1861, became sole proprietor of the drugstore.  Nine years later he formed a partnership with Freeman Shedd. 
"The up-and-coming firm of E. W. Hoyt, purveyors of Hoyt's famous German cologne, was one of the first firms to use advertising cards.  Freeman Shedd designed the labels and wrote the copy.  The distribution of the 'cologne card' [infused with the product] was a clever advertising strategy and soon their product had spread beyond the city of Lowell and the state of Massachusetts...." 
"...In 1875 Freeman Shedd and Eli Hoyt moved to their "twin mansions of cologne" on Andover Street.  These prosperous local businessmen were only thirty-one and thirty-seven years old, respectively... The design was Mr. Shedd's - two magnificent homes, each the mirror image of the other.  They shared a front veranda, inner garden, and summer house, all bearing testimony to a close and enduring friendship."

As of August 2013, Google Street View captured the Hoyt (left) and Shedd mansions side-by-side with shared pergola between:


A realtor's tour of the interior of the Hoyt home (as it was in 2013) is on YouTube:

(from the video)
More interior stills from the video by RemarkVisions (Note the quality. These guys are good!):

E.W. Hoyt portrait






William Raveis, R.E & Home Services, Andover MA also posted an interactive floor plan for the Hoyt mansion.
Follow this link,
then hover over the red arrows
for small images of the interior spaces.
Google Street View cameras survey urban locations especially frequently, sometimes almost every year. This allows one to follow historical transformations. In the case of the Shedd mansion, there is a nice sequence of views showing recent renovations. Thanks to Google for improving the resolution of their cameras over the years these Street Views were taken!

It's easy to take a look back on Google Street View. Simply click the "clock" in the upper left of the Street View to reveal other Street View trips through the area if they are available:

Click the white dots on the time line for various years.
The Shedd mansion of 2013 is a big improvement over its look (Google Street View) in 2007:


In 2008 the Shedd mansion exterior was stripped down to the bare essentials:

Google Street View, Sept 2008
A month later, things were progressing nicely:

Google Street View, Oct 2008
By May 2009 the new stone cladding was complete, though driveway paving, landscaping and other finishing touches remain:

Google Street View
A passing pedestrian admires the results of the renovation in June of 2012:

Google Street View

According to the Center for Lowell History's booklet by Helene Desjarlis,

"About 1884, two barns were built on East Merrimack Street, one for each home, with driveways bordering the outer sides of the residences.  These massive structures were built by James W. Bennett, and had minaret-like towers.  They were of solid brick and heavy timber construction, and living quarters were provided in each barn for a coachman and his family."

These "barns" are unlike anything I would describe as a barn!

The Shedd "barn" with accommodations for the Coachman
The Hoyt "barn", both buildings as seen from Google Street View
in August 2013
Most Hoyt cologne advertising cards were infused with perfume before being handed out to customers. Below is an example:


The shading on both sides of this card is the result of the enthusiastic application of way too much glue.



Soldiers and Sailors Monument, Hartford CT
South side of Soldiers and Sailors monument from Wikimedia Commons:


If you can identify this,
please let me know!

"Gracie" is most likely Earl J. Arnold's sister, Grace (Arnold) Brightman.
Grace & Pearl's friendship left no mansions, just this note...
and very fond memories, no doubt.
J.R. Mitchell & Son -- pages   55,  95,  189



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