|<PREVIOUS PAGE ~ index ~ NEXT PAGE>|
COLOR! When color was absent from most magazines and magazines had low, mostly urban readership, trade cards were the unique and unusual. You can get a taste of the offerings of the magazines of the time at The Magazine Museum. Until color became common in magazines, the color of the advertising trade cards displayed in the Arnold Collection dazzled the public and made trade cards the preferred mode for sales stimulation.
|This could have been a cut-out from a D.M. Ferry seed catalog.|
From Digital Commonwealth, the back of the card:
|mfg. by Travers Bros. 107 Duane St., NYC|
Google Books has an interesting description of the business from the following source:
From the Library of Congress comes this interesting historical lithograph and explanation published by Mayer, Merkel & Ottman:"By the mid-1800's Mayer, Merkel & Ottmann [publisher of the Saratoga Hammock card above] had become one of the largest American lithographic firms. They did a wide variety of work, including advertising posters, pamphlets and reproductions of oil and watercolor paintings. In the 1880's and 1890's Mayer Merkel & Ottmann shared the honor with the Donaldson Brothers of being the largest American trade card producers. In contrast to most trade card lithographers, Mayer, Merkel & Ottmann made practically no stock cards, but instead produced specially designed cards for individual advertisers. The varied designs documented everyday life in America."
This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record, and do not represent or in any way reflect the personal views of the author of this blog, his ancestors, or his family.