Friday, April 10, 2015

page 121 -- Reid's Seeds, American News Company, Van Stan's Stratena, Higgins German Laundry Soap, Lewando's French Dye House

updated 3 January 2017
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William H. Reid, Rochester, NY
 Here's some biographical information on William H. Reid from Google Books digitization of


According to Wikipedia, The American News Company
was once the largest book wholesaler in the world!

    The back of the card tells the tale:

Advertising for Van Stan's Stratena was viewed as both effective and innovative.

Google Books, digitization of

The success of Van Stan's Stratena led to a spin-off product which was found to have infringed on the Van Stan trademark. Researchers may find this of some interest, as there are some aspects of a family feud involved. Here's a summary of the case from Google Book's digital image of

Not to be outdone, the Higgins family, whose card is displayed below, also feuded about their trademark, as a Google Books (New York State Reporter) search reveals.


Note that Higgins' ad card above quoted lyrics from Gilbert & Sullivan's HMS Pinafore (from YouTiube). Recorded clip is from the Welsh National Opera performance.



Although the card above indicates an address of 17 Temple Place, there is little doubt that this business once occupied 65 Temple Place in Boston MA.

image derived with the aid of Picasa from Historic New England archives' pamphlet cover


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