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Never heard of Sapolio? Neither had I. It didn't have to be, but it was strictly a pre-World War II phenomenon in the USA. Wikipedia explains why:
"Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the Gillette safety razor and the razor and blades business model. Time magazine described Sapolio as "probably the world's best-advertised product" in its heyday.
"Sapolio was manufactured by Enoch Morgan's Sons Co. from 1869, and named by the family doctor. "
|Scan of the actual product from the Diver collection|
It has a gritty feel, like pumice and is a simple rectangle about 1 1/4" thick.
|440 West St. NYC|
image from Historic New England Collections
From Google Books comes:
Now there's some consumer advice I've never heard before! Never buy goods from a grumbling salesman. Not many of those dudes around, in my experience!
As another advertising gimmick, in 1882 Enoch Morgan's Sons issued a pocket advertising album titled "Bright Faces."
The demise of this brand under the manufacture of Enoch Morgan's Sons Co. is explained by this Google Books source:
Contemporary ads (2015) for Sopolio brands on sale in South America can be viewed on YouTube.
Neil Arsenty's article on the Chicago Now blog relates the history of C.T. Raynolds, which was fairly early in its history associated with Devoe.
|770 N. Halsted St., Chicago, IL|
from Google Street View
This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record, and do not represent or in any way reflect the personal views of the author of this blog, his ancestors, or his family.
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