Sunday, April 19, 2015

page 96 -- Uncas Steam Fire Engine Company no. 2, Capadura cigars

updated 16 December 2015
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"In the 1880 U.S. census Arthur H. Pond, at age 22, is listed in Bristol CT with wife Ida, 22, and son Arthur, 10 months old (i.e., born 1879). His occupation was listed as 'clock shop.' " -- from Genealogy.com


From Google Books:






1860-1904
From Pine Trees and Pedigrees:

"...Hattie and Leonard were easy to trace. They returned to Bristol, Connecticut, where, around 1896, Hattie married

Charles R. Goodenough, a brass manufacturer (whose family was once next door neighbors to the Schuberts) nearly as

old as Chester. They had two children, Olive and Lester, before Charles's death in 1904." 

From Pine Trees and Pedigrees:
"...Maurillo Soule was born in Freeport, Maine, and like Chester was double-enumerated in 1880 in both Bristol and Freeport – where his parents said he worked "in a clock factory."... Very likely, these two young men had decided they weren't destined to be shipwrights like their fathers (1880 being essentially the end of the wooden ship-building era), and had gone off together to investigate the booming Bristol clock industry of which Maurillo's brother-in-law was a part...."


Chapter 2 of the following Google Books title gives a good account of the importance of steam power in firefighting.



Reverse of above card,
From eBay listing 
300965204672,
davesgreatcardsgalore, host of
Victorian Funny Business -- highly recommended!


On its timeline, The Cigar History Museum notes,
"1858  Robert Capadura Brown, tobacco distributor, created CAPADURA brand cigars, possibly this year, tho brand not patented until 1876."
A Google Image search might seem to reveal the target audience for advertising was male sports enthusiasts, particularly baseball fans. Actually, this was a technique for reaching a much broader audience.


Cigar Aficionado has an excellent article online that explains this phenomenon...and a good deal more about the advertising of the day, its techniques and style:

"Tobacco trading cards were another hit. Stacks of trading cards might be given by the manufacturer to the retailer, who passed them out to customers. People often saved the cards, putting them in srapbooks. The cards had some attention-grabbing image on one side and information about the product on the flip side.
"Capadura Cigar trading cards from 1885 show baseball players in assorted poses. Again, these ads make a strong appeal to the common man. Baseball heroes were America's sporting heroes in the 1880s and these colorful Capadura drawings show muscle men in the flashy baseball attire of the day...."
Capadura brand cigars are available in 2015 via http://www.capaduracigars.com/retail As can be seen by their site's banner, good design and color by the Luba Cigars Corporation continues to sell the product with an appeal to the widest possible audience...




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