Friday, June 26, 2015

page xi -- The Burch Family Tree

updated 10 May 2016

There are a number of references to family in the Earl J. Arnold Advertising Card Collection. To minimize confusion, I have reproduced below a portion of my family tree (beginning with Thomas Burch b.1637 in Dorchester MA, off screen) as prepared by my mother, Faith Arnold Diver, Earl J. Arnold's daughter. The area of interest is highlighted.

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Of particular interest are these notations about Earl J. Arnold's employment:

newspaper reporter:

Hartford Times
Bristol Press

public relations/publicity:

New Departure Company

Chamber of Commerce executive:

Bristol CT
Lake Worth FL
Hartford CT
Willimantic CT
Waltham MA (1929-1961)

Emma Jane Arnold (b. 1850 Bristol CT), compiler of the Arnold scrapbook, was a charter member of the Grand Army of the Republic's Women's Relief Corps.

Emma Jane's husband, Robert Earle Arnold (b. 1848 Broadalbin NY), whose career began as a clockmaker in Bristol CT, was a disabled Civil War Veteran. He served in the cavalry as a member of the 1st Connecticut Volunteers. He was later assigned to Washington DC where at some point he drove carriage for President Lincoln. After his military service, he spent some time in the Adirondack Mountains of New York State attempting to recover from a chronic lung condition. Unfortunately, he did not recover, and died when his youngest son Earl was less than a year old. Upon his death in 1885, Emma Jane began the project that would become the Earl J. Arnold Advertising Card Collection.

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page xii -- Earl Jerome Arnold, the early years

updated 25 March 2018
Earl Jerome Arnold ~1960
b1884 (Bristol CT) - d1978 (North Branford CT)
Two loving parents with a steady income and a high school diploma, these were things Earl J. Arnold lacked. His father died during Earl's first year of life and his labor was needed as soon as possible to support his family. He never graduated from high school.

Not everyone overcomes these obstacles to a successful life--even if they are the only ones. Yet, Earl did.What did Earl have going for him?

On 18 June 1880, Hobart A. Warner, Enumerator, recorded the Arnold family for the U.S. census. Earl J. Arnold's father is recorded in family records as Robert Earle Arnold, but he was known as "Earl Arnold," and that is what is recorded on his gravestone and as part of this census. I did not see a street address for the Arnolds, but I suspect it was probably Main St. Bristol CT.

1880 Census, Bristol  CT
"Arnold, Earl W,M,34 work in clock shop; Emma W,F,30 wife, keeping house; Walter, W,M,5 son, At home; Grace W,F,2, daughter At home; Ray W,M,6/12, son, At home" 
Robert Earle Arnold, aka Earl Arnold, served in the 1st Connecticut Volunteer Cavalry during the Civil War. Family records indicate he was one of the drivers of President Lincon's carriage. He died of war-related health problems when his son Earl J. Arnold was only 8 months old, leaving Emma Jane, creator of this scrapbook, with 4 children to care for.
In 1900, Albert L. Morse, Enumerator for the U.S. Census, recorded the family, then living at 241 Main St., Bristol CT as below:

1900 Census, Bristol CT
"Arnold, Emma J., Head of Household, 50, Widowed; Grace L., daughter, 22, Saleslady in Dry Goods; Ray C., son, 20, Laborer (Tinsmith); Earl J., son, 16, Salesman in Mens' Furnishings(?); Lettie D., sister-in-law, 48. At this time  son Walter was evidently not living at this address.
By 1910, Charles J. Drury, Enumerator, recorded that on the 23rd of April the Arnold living arrangements were as follows:

At 271 Main St., Emma Jane Arnold, then 59, was sharing her home with her sister-in-law Lettie (58) and her son Earl J., 25  and his wife Pansy Clow, 27. Earl's occupation then was listed as a clothing salesman while his wife was the organist at the Baptist Church. Not far away, at 281 Main St. lived Emma Jane's son Ray C., 30, with his wife Inez, 30 and their daughter Ernestine, age 2. By this time Ray was a skilled plumber.

By 1918, when Earl J. Arnold registered for the draft (above) he was living with his 67-year-old mother Emma Jane and wife Pansy at number 3 Arnold Court, one of two Bristol CT streets named after him in 1911 when he was Vice President and Treasurer of the Bristol Furniture Company, according to Streetscape, Origins of Bristol Street Names and Geographical Features by Robert Adamczyk. (The other street was Earl St.) Streetscape is available from the Bristol Historical Society.

"no.29--18939--pub. by the Aug. Schmelzer Co., Meriden, Conn."
This is probably the way things looked when Earl J. Arnold was Vice President and Treasurer of the Bristol Furniture Company.
August Schmelzer, publisher of the card above, was a prominent businessman. According to
QR code for An Historic Record and Pictorial Description of the Town of Meriden, Connecticut
Title: An Historic Record and Pictorial Description of the Town of Meriden, Connecticut: And Men who Have Made It... A Century of Meriden "The Silver City."
Authors: Charles Bancroft GillespieGeorge Munsor Curtis
Publisher: Journal Publishing Company, 1906
Original from the New York Public LibraryDigitized Feb 26, 2008
Length1226 pages; p. 488-490

"August Schmelzer, a leading German resident, manufacturer, merchant and president and treasurer of the August Schmelzer Co., was born in Werdau, Saxony, Germany in 1841 and came to this country in 1870. In 1873 he began business in this city, opening a stationery store at the corner of Pratt and East Main streets. In 1884 he purchased the trucking business of James H. Chapman, which he has continued ever since with growing success.
"He went into the coal and wood business in 1889 when he purchased the business and property of George C. Beadle, which he afterwards enlarged materially; and in 1893 purchased the land on South Colony and Cooper streets where he had constructed for him coal pockets adjoining the trade of the Consolidated railroad of 2,000 tons capacity and where 350 tons can be unloaded daily. At the coal yard is all modern machinery for cutting and splitting wood; and in the conducting of his coal business as well as other enterprises he has been assisted by his son, Edgar E. now secretary and treasurer. In 1895 he removed his stationery and periodical store to Morse & Cook's block where he added cigars nd tobacco; and in 1896 began the manufacture of cigars which he now conducts on a large scale, his factory adjoining the coal pockets. 
"Mr Schmelzer was one of the pioneers of the German-American school association, and since its organization, he has been one of the prominent members of the school board. He is also a member of Teutonia Lodge, I.O.O.F., Meriden lodge, D.O.H., Merien Turn Verein, Cosmopolitan club and the Meriden Saengerbund. And not alone as a prosperous and an energetic business man is Mr. Schmelzer well known to the public, for, with his manifold responsibilities, he has found time to devote eight years in the faithful service of the city government, six years of which he was a member of the common council. On committee work and in the council his honesty of purpose was never questioned; for it was always his aim to exercise the same business care with the city's interests that he did in conducting his own private affairs. He serves on the committee of reception and entertainment of the coming Centennial Celebration."

Google Street View cameras went by the Bristol Furniture corner in 2015. Only the angles are preserved (below).

3 Arnold Court is  a multi-family residence with a dried up lawn in September, 2007.
As he explains in his account of the origins of this scrapbook, the emphasis in his early life was on keeping the family of five together. Following the example set by their mother, Emma Jane Bailey Arnold, Earl and his three siblings worked hard at several jobs to make this happen. His brothers Walter and Ray became plumbers with well-deserved reputations as experts in their craft. His sister worked for years at A.J. Muzzy's famous store in Bristol CT.

Earl's career path was not as focused as those of his siblings. His interests were wide-ranging. For a time he worked with a friend painting houses. He had experience as a newspaper reporter, working for the Hartford Times, the Connecticut (later Hartford) Courant and the Bristol Press. Later, he handled publicity for the New Departure Co.

In 1918, at the time of his draft registration (at age 34), Earl J. Arnold was general manager of a very successful garage. The Manross Garage became widely known due to Earl's advertising efforts, as recorded in the 11 December 1918 issue of Motor World:

Of particular interest to advertising historians is the following clip:

Remind you of anything? If not, try this
"He had the ring
he had the flat
but she felt his chin
and that
was that!

Earl excelled as a Chamber of Commerce executive. He began in Bristol CT (~1925), then worked for the Chambers in Lake Worth FL, Hartford CT and Willimantic CT. When was appointed Secretary of the Waltham MA Chamber of Commerce in 1935, one of his first tasks was to find new tenants for the Waltham Watch factory building.

I remember my grandfather as a kind and generous person whose most frequent expletive, when one was necessary, was "George!" I never knew who "George" was, but it could have been any of a number of people who opposed the prosperous future that he clearly envisioned for the communities he served. One of his favorite quotations was from Maltbie Babcock:

From 1939-40 Earl J. Arnold served as President of the New England Association of Chamber of Commerce Executives. He developed a huge network of friends in industry. Held in high esteem by his fellow Chamber executives, his work was obviously a source of great joy for him. So much so, that after he retired from the Waltham Chamber and moved to North Branford CT with his second wife, Ruth Judson Beers (m1960), Town Clerk, he continued his work as "Industrial Coordinator" for the Development & Industrial Commission of North Branford.

Earl J. Arnold's last residence is preserved as a local historical landmark in his second wife's name. Our family memories of this address, including (poor quality, unfortunately) home movies are found on this blog entry: [ ]

(Earl Arnold biography continued here)

Thursday, June 25, 2015

page xiii -- Earl J. Arnold -- A Life in Public Service

updated 25 March 2018

Continued from  EJA - the Early Years
By the time Earl J. Arnold retired in 1961, he had developed multiple connections with prominent business people across New England. The extent of this network was demonstrated by the letters saluting his service at three milestones in his career,  his 20th year recognition as Executive Secretary of the Waltham MA Chamber of Commerce in 1949, his 25th anniversary as Secretary in 1954 and his retirement ceremony in 1961.

The written remarks and testimonials for each occasion are presented below:

3 May 1949 (PDF)

3 May 1954
(the opening card was not part of the ceremony, but came along later)

--from the 1961 recognition program

snapshots from Earl J. Arnold's 1961 retirement ceremony

Ruth Beers Arnold looks on as Earl J. Arnold is congratulated on his retirement

When my family went to visit Granddad Arnold in Waltham, we would be given a tour of all the latest developments along Route 128. I remember that new electronics firms were cheered, while trucking companies were discussed with a good deal less enthusiasm. All industries were set back from the road in what was then a park-like setting.

No doubt Earl J. Arnold would have approved of this factory design along Route 128 in Waltham.
-Google Street View, Oct 2013-
Earl J. Arnold's last residence is preserved as a local historical landmark in his second wife's name. Our family memories of this address, including (poor quality, unfortunately) home movies are found on this blog entry: [ ]

"The Past, in Color" -- page xiv

updated 26 June 2015

The Earl J. Arnold Advertising Card Collection was written up in the regional press long before its publication on the internet. The most comprehensive discussion was found in the publication reproduced below, George L. Moore, editor.

The friendship between Earl J. Arnold and George L. Moore was long-standing, as evidenced by this letter of commendation penned years before the above article appeared in Food Marketing in New England. This image is from the PDF of  the 1961 ceremony found on page xiii.

Permission to reproduce this article in full is pending from Ahold USA, believed to be the current copyright holder for Food Marketing in New England.

page xv
page 1

The Story of The Earl J. Arnold Advertising Card Collection by Earl J. Arnold-- page xv

updated 3 September 2018

Begin your adventure!
"It was in the cold and bleak days of February, 1885,..."
Direct from Earl J. Arnold's typewriter comes the
story of Emma Jane Arnold's compilation of her scrapbook,
which became

 Index     page 1

"This scrapbook is priceless in that it tells the story of the skills of the early days printing industry, the ingenuity of artists, the almost unbelievable artistry of lithographers of the 1800s and the genius of script writers."

I thought  there was one interesting little detail about Earl Arnold's early employment missing from the above, which is noted below for those who have not read the article on page xiv already.

According to an article about the Earl J. Arnold Advertising Card Collection appearing in the

Summer 1965 issue of Food Marketing in New England (First National Stores, v. 26 no. 1 p. 22):

For more information about the life and career of Earl J. Arnold, see

There is also a public record being updated regularly on If you are not already a member, you may have to sign up for a free account to see it.

Begin your adventure! Index     page 1

Wednesday, June 24, 2015

"Many Recall These Old Firms and Individuals" -- page xvi

While "many" might have recalled the above firms and individuals in the 1960's
 when this list was composed by Earl J. Arnold,
by the 21st century most had passed from living memory.

At 194 pages and "more than" 1200 cards, the Earl J. Arnold Advertising Card Collection is the largest published collection of trade cards I have seen anywhere.