Sunday, June 21, 2015

page 4 -- J.T. Lovett, Monmouth Nursery, Manchester Strawberry

updated 13 September 2015
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The Biodiversity Heritage Library has a copy of the publication below as provided by the National Agricultural Library. Reproduced is a page from the Internet Archive's PDF of the document:


I found parts of this publication of special interest:



Lastly, a few endorsements. This sort of promotion was typical in the 19th century print media. The tradition continues in 21st century America as "doctors" appear in commercials for the latest cures.


Evidently the discoverer of this variety of strawberry was a "Mr. Battey." Click the link to read the full booklet.



In the 21st century, newspapers and other print media are being abandoned in favor of online communication (such as this blog). Their importance, however, was primary and growing in the late 19th century, as pointed out on page 113 of the following Google Books source:



As referenced in the above source, 19th century Americans were amazed and delighted with the improvements in communication of their time. From Lovett's Illustrated Catalogue of Trees and Plants for the Autumn of 1882 (via Internet Archive):



Interest groups and clubs were encouraged by merchants of the 19th century, as they are today:


The buying incentive of endorsements leveraged sales as well, somewhat in the way links, search engines, "likes," etc. do in 2015:


I was also interested in the recommended reading list provided by J.T. Lovett:


ALL of the above works are available online:

Fuller's Illustrated Strawberry Culturist (Internet Archive)
Fuller's Small Fruit Culturist (Internet Archive)
Fuller's Grape Culturist (Biodiversity Heritage Library)
Husmann's American Grape Growing and Wine Making (Internet Archive)
White's Cranberry Culture (Internet Archive)
Barry's Fruit Garden (Internet Archive)
Kern's Practical Landscape Gardening (Biodiversity Heritage Library)
Success with Small Fruits (Internet Archive)
Scott's [The Art of Beautifying] Suburban Home Grounds (Internet Archive)

Lovett's Illustrated Catalog of Trees and Plants for the Autumn of 1882


Here's the G.H. and J.H. Hale catalog for 1892 (Biodiversity Library):




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